- Huffington Post – $14,000,000 per month
- Endgadget – $5,500,000 per month
- Moz – $4,250,000 per month
- TechCrunch – $2,500,000 per month
- Mashable – $2,000,000 per month
- CopyBlogger – $1,000,000 per month
- Perez Hilton – $575,000 per month
- Gizmodo – $325,000 per month
- Smashing Magazine – £250,000 per month
- Tuts+ – $175,000
Figures accurate as of March 2017.
We’ve analysed this list and picked out some key learnings about what makes blogs successful:
Blogging is a long game
There’s no escaping the fact that finding success with a blog takes time. Tuts+ has been going for ten years, The Huffington Post for twelve, CopyBlogger eleven and Mashable for twelve. Gizmodo has been on the go since 2002! For those of you who have blogging ambitions on a marketing-leading scale, the lesson here is that you’ll have to be in it for the long haul.
That’s not to say you can’t achieve excellent results in the medium-term. Mashable reached 2 million readers in the space of just 18 months – but the site’s founder Pete Cashmore did put in 20-hour days writing tech articles over the course of the blog’s first year.
One of the things that jumps at us about this list of high-earning bloggers is the vast number of online influencers and personalities associated closely with the blogs – e.g. Arianna Huffington, Moz’s Rand Fishkin, and Perez Hilton. These people have all become famous thanks to their blogs – but at a certain point that dynamic evolved, and their individual celebrity became a factor in the sustained success of the blogs.
This suggests that putting personalities to the fore in your blog content won’t just bring positives for the personalities themselves; it may also prove to be traffic- and revenue-driving in the long-run.
Tech and marketing blogging is lucrative – and competitive
Eight of the ten high-earning blogs on Forbes’ list produce content about technology, marketing and IT. There exists hugely popular and high earning blogs in other fields too, but this does indicate that digital and marketing content has excellent earning potential. If you intend for your blog to generate a high level of revenue, you should carefully consider whether the subject matter you’ll be covering is easily monetizable.
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