The Secrets of Success

Money? Fame? Travel? Relationships? Or the freedom to do whatever, whenever, and with whomever you want? However you characterize success, it’s something that nearly everyone is after. While our definitions of success might differ, the desire to succeed at one thing or another remains constant.

Success is the achievement of a high position in a particular field, for example in business or politics. Nearly all of the young people interviewed believed that work was the key to success.

Still, even though we might all want to succeed at something, we don’t always do what it takes to follow through. Sometimes, we just get fed up, and we end up throwing in that proverbial towel. We give up when the going gets tough. But not everyone does. So what separates them from the rest of the world’s population?

How is that one person is willing to do all that it takes to reach their goals, while another person gives in to silent resignation at the first sign of resistance? Why is one person willing to sacrifice nearly everything in order to live the life of their dreams, while others are too afraid to take the next step in fear of suffering through a catastrophic failure or embarrassment?

It’s quite clear that success has nothing to do with our initial set of circumstances. Some of the most poor and disadvantaged people in the world have achieved the greatest successes of all time. Oprah Winfrey was born to a single mother on welfare and was physically and sexually abused as a child. J.K. Rowling was divorced, had a daughter, and was living on government assistance before publishing the first book in the Harry Potter series.

Success in life has nothing to do with where you start. Sure, people who start advantageously in one area or another might have a leg up, but it has almost nothing to do with where they end up in life. Success transcends circumstances.

So what is it then? What’s the magic formula? What’s the secret to success in life, if you will? How can we go from a living a mediocre life, to one of excellence in every manner possible? Can anyone do it? Or is it just some pipe dream that lives in the hearts and minds of the foolish populous?

Everybody loves a good secret. In fact, the juicier, the better. Why? Because we all love being insiders. We love the feeling of exclusivity, of knowing something that’s just ours and no one else’s.

But in business, secrets do more than just stroke our egos.We love having the upper hand. We love having the “unfair advantage,” to borrow entrepreneur Jason Cohen’s term.

So when someone like Dr. Ivan Misner, founder and chairman of BNI, the world’s largest business networking organization boasting 5.4 million referrals and more than $6.5 billion in resulting revenue, asks, “Do you want to know the secret to success?” you listen.

What’s “the secret”? Well, there isn’t just one. But think about this: “Success is the uncommon application of common knowledge.”

In other words, when it comes to success, what matters isn’t so much learning something new but putting into practice what we already know.

Four not-so-secret secrets of insanely successful people:

1. They have a vision.

According to Warren Bennis’s classic On Becoming a Leader, leadership is “the capacity to translate vision into reality.” This means that success starts with answering a fundamental question, What do I really want?

Whether you call the answer to that question your mission statement, core values, brand identity or just your goals doesn’t really matter. Because “a rose by any other name would smell as sweet.”

Here’s how Bennis unpacks the idea: The leader has a clear idea of what he or she wants to do—professionally and personally—and the strength to persist in the face of setbacks, even failures.

2. They are honest.

Successful people tell the truth.This sounds so obvious that you might think it doesn’t even need to be said. But in a climate where the pressure to look good, perform well, eke out profits and win by any means necessary is constantly increasing, honesty is becoming a scarce commodity.

The Secret to Success in Life

And yet, honesty pays.

According to research in Robert B. Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive, when companies “explained failures in their annual reports, those that pointed to internal and controllable factors had higher stock prices one year later than those that pointed to external and uncontrollable factors.”In other words, taking responsibility for our mistakes and admitting when we’re wrong isn’t just relationally smart—it’s financially savvy.R

3. They show gratitude.

Without gratitude, you aren’t being mindful or totally thankful of the good things in life—and your perspective is probably skewed to the negative as a result. You might even have less motivation to go after more good things, if you aren’t grateful of the ones you already have.

We tend to think of gratitude as a spontaneous emotion, something that just happens to usin moments of triumph or success. In reality, though, gratitude is something we develop.And just like all the other not-so-secret secrets on this list, it is something we choose, something we make a wide-eyed, premeditated, self-determined decision to experience.

4. They are adaptive.

Success isn’t about avoiding failure. It’s about learning from failure.

Take Thomas Edison’s famous quote about inventing the light bulb: “I have not failed. I’ve just found 10,000 ways that won’t work.”

The key is to cultivate what Eric Ries in The Lean Startup calls “validated learning.”“Validated learning is not an after-the-fact realization or a good story designed to hide failure,” he says. “It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”

For Ries, this antidote comes down to one skill: the ability to adapt.“What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.”

All this means is that instead of hiding from failure, insanely successful people anticipate and integrate failure into their lives in ways that transform it from an end into a means.

We all love a good secret. But the truth is, when it comes to success, there’s no such thing.So start small, but start today. Pick one of these four “secrets” and put it to work.

5. They have perseverance.

Perseverance is persistence in sticking to a plan. An example of perseverance is working out for a two hours each day to lose weight.

Jack Canfield is the creator of the Chicken Soup for the Soul Series. He’s also one of the best motivational speakers, professional coach, and an incredibly inspiring author who published  The Success Principles.

Jack and his co-author Mark Victor Hansen pitched the original Chicken Soup for the Soul to over 130 different publishers. But none of them were interested and said no one “wants to read 100 inspirational stories.”

After 100+ pitches, their agent dropped them as well, but they were determined to get the book published.

Luckily they never gave up and continued to persevere until their book was picked up by a small publisher in Florida.

Now there are over 250 Chicken Soup for the Soul Books and over 500 MILLION copies sold worldwide. If they had given up these inspirational stories wouldn’t have been read across the world and they wouldn’t have made millions of dollars.

Ultimately success is within us and all people have their fate of success. Success differs to each persons perception of success in life. Some events or happenings maybe a big success for others but small for some. Success have no boundaries and no ownership to claim as their own a success is for everyone and anyone who have the will to live and believe in one’s worth in life. Success have different story and different time frame but one thing is certain success matters to all and success is their it just the way how to achieve it.

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Why being a successful blogger has not solely rely on good writing?

Okay, so you’ve set up your hosting, picked a theme for your WordPress site, and come up with a list of topics to write about,  What next?

Now it’s time to start writing.

Writing can be a daunting adventure for many people. In fact, it was once upon a time for me too.

I remember when I first started blogging, I wasn’t a writer in the traditional sense by any stretch. I just shared my thoughts, emotions, tips, tactics, and inspiration in a format that people could digest. It turns out they liked it.

You don’t have to be a masterful writer to start and run a successful blog. Blogging is therapeutic. It’s an outlet. A way for you to share and connect with the (believe it or not) millions of other people out in the world who are just like you. You just haven’t discovered each other yet!

But, if you are still daunted by the task of writing a blog, here is a 3-part formula you can follow for making every blog memorable:

  • Write a mind-blowing headline that entices people to click and read your blog when they discover it.
  • Hook readers in with short, punchy sentences, storytelling, and emotive language.
  • Keep people engaged with visuals such as screenshots, infographics, videos, image quotes, and GIFs.

Just remember blogging does not solely rely on how best you are in writing and in English grammar. Blogging also involves on how you connect with your readers, how to entice them, how to keep them to always read you blogr posts, and having more sense of humor in your blog. Here are one of the lists to take in writing a blog and to generate traffic.

  • Engage with your readers.
  • Come up with the best and unique topic.
  • Know how to generate real and organic traffic.
  • Use the free but really best source of engagement to get traffic the social media site.
  • Know how to use back-links.
  • Avoid illegitimate and doubtful free traffic source.
  • Lastly, always be upbeat and always keep the fire up.

7 Surprising Ways To Successful Affiliate Marketing for eCommerce Business

10 Surprising Ways Affiliate Marketing Will Transform your eCommerce Business

You’re always looking for a good recommendation, right?

Chinese food, car mechanic, or the latest tech gadget – we want confirmation from someone we trust that it’s a good buy.

Essentially, affiliate marketing is the eCommerce version of product promotion through an online influencer.

Affiliate marketing can be the strategic move you need to increase sales and connect with clients you otherwise would never reach.

  • By 2020, U.S. affiliate marketing spend is expected to rise to $6.8 billion.
  • 81% of brands use affiliate marketing programs.
  • 16% of all online orders are generated through affiliate marketing,

What is affiliate marketing?

Affiliate marketing is one of the only marketing channels that offers a 100 percent return on investment every time. It’s one of the only tactics that allow you to pay for marketing spend after the sale.

The affiliate marketing process involves the merchant – that’s you – and the affiliate. The affiliate, or publisher, is the company or individual that promotes your products and brand on their website. Your affiliate receives a commission when someone clicks through to your website and makes a purchase.

The best affiliates will have:

  • A trusted website that generates traffic.
  • Updated content.
  • Influence on their audience.
  • Valuable content (blog, product reviews, how-to guides).

Since the affiliate is counting on commissions, you’ll need a game plan for converting your site visitors to product buyers. It’s all about providing affiliates with the highest earnings per click (EPC). Even if you work with the best affiliates, they’ll promote your products less and switch their concentration to other eCommerce sites that have higher conversion rates and EPCs, so you need to be strategic in your approach.

With 38% of marketers calling affiliate marketing one of their top customer acquisition methods, it’s worth adding to your eCommerce strategy.

Here are 10 ways affiliate marketing will transform your eCommerce business.

1. Indirectly grow your sales team

Your entrepreneurial juices are flowing and you’re ready to grow your eCommerce business without limits. If you’re just one person or a small group, affiliate marketing can instantly expand your indirect sales team to include experts in your niche and beyond.

Affiliates are skilled in driving quality traffic to your site.

Quality traffic = More conversions.

More conversions = Higher revenue.

Higher revenue = More opportunity to grow your eCommerce business.

A highly qualified indirect sales team that doesn’t waste time designing traditional ads, getting them approved, and tracking their progress? We’ll call that a marketing win.

2. Improve customer loyalty

Customers that continue to support your brand over time will spend 67 percent more than new customers. Affiliate marketing allows you to benefit from the trust and expertise of your chosen affiliates.

When a social influencer, affiliate marketing blogger, or celebrity signs off on your product, they bring their audience with them. G-Shock has its own set of fans and customers, but now they’re benefitting from @elorabee and her nearly 183,000 Instagram followers.

eCommerce Affiliate Marketing Image 1

3. Multiple paths to conversion

What does success look like for your eCommerce business? Unlike digital advertising, affiliate marketing allows you to choose what your successful conversion will be through manually setting incentives. Choose from conversions like:

  • Sale of a particular product.
  • Email capture.
  • Filling out a survey form.
  • Downloading a how-to guide.

You can manually set incentives through affiliate marketing by offering commissions on the success of your choice. Your eCommerce business is unique, so how you rate success should be just as distinctive.

Plus, affiliate marketing quickly gets your eCommerce website in front of more eyeballs by featuring your products across the web. Instead of working on getting 1,000 new visitors to a product page, you can leverage a high-traffic affiliate site and get visitors to your site that way.

Make sure to work with your affiliate partners to optimize the path to conversion. You should have them focus on your highest average order products and send traffic to your highest converting pages to maximize impact.

4. Better budgeting and ROI

You don’t have to spend loads of cash hoping your ads hit the right audience or that Facebook and Google’s algorithms won’t change overnight.

It doesn’t matter if your marketing budget has a couple of commas or you’re shaking your piggy bank, affiliate marketing allows you to more precisely budget for marketing campaigns.

It’s simple: Choose your conversion target. Offer commissions. Make money.

Because you only pay out when products sell, you can use your marketing budget for other revenue streams – sponsoring social media influencer posts, social media, or unique content creation optimized with your keywords.

Plus, eCommerce affiliate marketing has an incredible ROI. Since you’re paying a small percentage for each sale generated (typically 3-10%, based on your vertical), you can see a return on ad spend of 10:1 or more. After factoring in your products COGS (cost of goods sold), profit margin, and affiliate commission, you should still have room for some solid profits.

Most eCommerce affiliate marketing commissions are paid out based on a percentage of the product’s sale cost. And you can set different commissions for different affiliate partners. For example, you may want to send a coupon or loyalty site an IO (insertion order) with a commission of 3%, while sending an influential blogger an IO with a commission of 10%. Get creative! Inside your affiliate platform, you can create multiple offers for your affiliates. You just want to make sure you are as competitive as possible – check your competitor’s affiliate programs and match or beat their commission rates.

5. Enhance credibility

When an affiliate promotes your service or product, you can use that promotion to add credibility to your business. Use images, icons, or text to publicize where your brand has been used and reviewed.

Chelsea Krost, a top influencer, showcases where her brand has been publicized with an “As Seen On” section on her homepage.

eCommerce Affiliate Marketing Image 2

6. Develop brand ambassadors

People are talking about your brand, and if you’re not leading the conversation, you may be unaware of what prospective customers are reading. Affiliate marketing puts your brand in the hands of influencers who help create brand ambassadors.

When trustworthy influencers blog about your products, post photos of them or feature them in videos, they’re telling all their fans and followers that your brand is awesome. It’s approved, and 82 percent of consumers say they’re highly likely to follow a recommendation made by an influencer.

According to a survey of more than 4,000 social media users from the U.S. and Europe, an influencer:

  • Has 10,000+ followers.
  • Is someone who brands contact to help promote products and services.
  • Shares info on brands they love and reviews popular products.
  • Is considered an expert in their niche.

The influencer’s fans become your new brand ambassadors by trying the products, posting about the products, and sending even more traffic to your eCommerce site.

7. User-generated content overload

Have you ever sat down at your computer and had nothing? It’s a couldn’t-create-something-good-if-the-business-depended-on-it kind of day. One very evident way in which affiliate marketing enhances your eCommerce business is with UGC (user-generated content).

Even for the Instagrammers who don’t have mass followings, this can make a difference. Here’s why:

  • The vast majority of consumers (92 percent) say they turn to people they know for referrals above any other source.
  • Twice the amount of sales are generated through word-of-mouth compared to paid ads.
  • Nearly three-fourths of all consumers depend on social media for information about a product.
  • 84 percent of consumers say they’ll go with peer recommendations above all other advertising methods.

When your fans and followers snap photos, leave reviews, or post videos about your product, use that content as marketing power. It’s always better to have someone else say what a killer brand you have than to proclaim it yourself.

Wrap

You need an affiliate marketing strategy to enhance your relationship with customers and strengthen partnerships with businesses and social influencers you admire. While the method will call for your time and energy in the beginning, you’ll soon be well entrenched in your specific niche with time to focus on what matters to you – running your business.